Pure poetry in Japanese titanium
& acetate


Frames you need to see and touch

The designers at DITA are obsessed with exquisite detail in every aspect of their frames. And we are too. Trace the lines from the temple, to the hinge, to the screws, to the bridge—each new element is a marvel. DITA frames are as much fun to handle as they are to wear.

DITA Trunk Show COMING SOON!

Visualeyes Main St in Amherst – Friday, April 24th, 10 am – 4 pm

Visualeyes City in Elmwood – Saturday, April 25th, 10 am – 2 pm

See, feel, and try on every splendid DITA frame in every spectacular DITA color, but only for these two days. Take 10% off any DITA frame you buy in-store during the trunk show.

Meet our local
DITA brand ambassador

Lauren D’Angelo

Frame Friday, DITA Edition
PlayPlay

Dan unpacks a new DITA frame and explains what makes DITA special.

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See every fantastic facet of DITA frames for yourself:

HYDRALEAPR

A rectangular front with clear lines and just a hint of futurism combines with a stylish temple that shows off its 3D wire core.

TRYSIM

The perfect balance of thick hinge and bridge, thin temple, and rimless lenses speaks to the poise and vast potential of the wearer.

AVONYA

Equal parts cat eye and thick-rimmed work eyewear, this frame brings its classic influences into energy and technology of the modern day.